Tried, Tested & True

Are you one of those people who wonder what all the fuss is about when the Oscars roll around and there is a lot of talk about who is wearing the latest Vera Wang, Oscar de la Renta, or Versace? If you are not too into the world of high fashion and prefer to make your own styles in the comfort of your home, miles from the top runways, you might not realize that when it comes to the biggest names in design, it is more than just the hype. It is not the celebrities who make the clothes (although most of the time those bodies don't hurt) but rather the clothes that help make the celebrity, and everyone on Hollywood's A-list knows where to turn when they want to keep their star power intact.

The reason why the big names in entertainment turn to the big names in fashion for their events is that more often than not, the fashion designers who have become household names (even in households where they have no visible presence) have been around for a long time. They have built careers by synthesizing ideas in fashion, both practical and stylish, and turning them into clothing lines that have stood the test of time. You can see these fashions in closets from Italian villas to New York condos.

The problem for many people has been that, despite an awareness of the trends in fashion or having seen a perfect dress, hat, purse, or shoes in a magazine or on television, there has been no practical way of purchasing that line or one-of-a-kind item for themselves. Unless you lived in a major world city, shopping for the perfect item made by one of the tried, tested and true designers in the world usually turned into an exercise in frustration and futility. It was more practical to invest in home repairs than in travel to get to the stores selling these fashions.

Well, the phenomenon of online shopping has changed all of that. Today, whether you are isolated in the Far North or live in the heart of Toronto's fashion district, everyone has access to some of the finest pieces of fashion that money can buy. And there are a variety of different sites that you can use to make your purchases, too.

From eBay to rental sites, more and more companies are being set up to deliver fashion to the individual online buyer. Department stores, the major fashion designers, factory outlets, and mom and pop stores have all begun to take advantage of the possibilities of cyberspace to ply their wares. It's no longer necessary to attend a fashion show on a runway in New York in order to see what the latest fashion line from Christian Dior looks like in practical use, and you don't even have to see it on television. Just go to a news site or a fashion blog and conduct a search, and there you can see all of the most cutting edge pieces in design today. It's as easy as it is to research neighbourhoods if you're looking to buy condo real estate.

Of course, online shopping has always had a bit of a stigma attached to it. As we look at different styles and where you can find them on this website, it might be helpful to keep in mind that with increased security and privacy, standardization, and the confidence built up by usage over time, online shopping has become as tried, tested and true as the biggest names in fashion. It's a great way to keep you from looking like all of the other people living around your neighbourhood, or wherever you live.

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Tuesday, May 18, 2021